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To get started, draw a line through the center of the wheel. And it's that meaning that accounts for iconic and successful branding - like red and white as the logo colors for Coca-Cola. Our relationship with colors psychologically and collectively throughout society is what gives meaning to color.

Tertiary colors: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet (created by mixing both primary and secondary colors).

Secondary colors: orange, green, violet (created by mixing primary colors).

Newton intimately understood how color was defined by human perception and how it came together to create eye-catching combinations, resulting in him creating the primary, secondary, and tertiary color categorizations: Part of these rules and guidelines make up the color wheel - designed by Sir Isaac Newton in 1666. For artists and designers, color theory is a collection of rules and guidelines which designers use to communicate with users through appealing color schemes.” Color wheel Research has shown that color has a psychological impact on human behavior and thought.

Color theoryĬolor theory is the art and science of using color. Color theory feeds into color psychology, which digs into how our brains perceive color. But first, let’s look at color theory and the color wheelīeing knowledgeable of both color theory and the color wheel helps you understand why certain color combinations work so well together. Down below features 26 of the best color combinations that'll inspire your next design - classic and trending color combos alike. With 16.8 million colors to choose from, the color scheme options for your next logo, web, or brand identity design are just about infinite.

And due to its influential and communicative nature, color is perhaps the most powerful tool at your disposal as a designer. The types of colors you use can even impact which generations your designs appeal to. It has an influence on our perception - inspiring responses, subconscious or conscious, in the human brain.